If you are ready to learn about email marketing newsletters and how you can make yours even better, you will find that there are several resources available to you.

Email Marketing Reports is a website that is run by Mark Browlow, who does a superb job of putting hundreds of marketing sources together in one convenient location. The email newsletters that he selects are significant in strength.

ClickZ is a website that features all sorts of advice on online marketing and effective emailing. With regards to email marketing newsletters, this site on the web has all different kinds of articles covering just about any topic that you could ever imagine in your wildest dreams.

If you would like to learn more about email newsletters, sign up for a couple yourself and see what you like and do not like and how you could make your newsletters better. You will be able to determine what is working for your competitors as well as what will work best for you. You will also be able to read success stories, receive product ideas and tips as well as information on events and webinars among other things.

To find out more information about email newsletters, please visit http://waystogetnoticed.com/2008/09/29/building-customer-relationships-with-your-own-email-newsletter/

Almost 40% of email users admit that they click on the “report as spam” button either “often” or “very often”. Over 25% of users say that they use the “report to spam” option as a way of unsubscribing to marketing emails that they no longer wish to receive.

Email service providers like Gmail, AOL and Yahoo all use the percentage of customers who use the “report to spam” option for a certain sender as a primary method of determining to deliver incoming messages to the inbox or the junk mail folder.

So, what is spam to you? Chances are that your definition is slightly different from the next guy’s and both of your opinions may be different from what the law defines as spam. It is extremely important that you are fully aware of the law as it applies to email marketing and spam. It is equally important that you are aware of what your prospects and customers may consider as spam.

A recent study found that 50% of email subscribers receive emails from marketers with whom they are familiar too often and therefore classify such messages as spam. In addition, 56% of people surveyed said that they automatically send email marketing newsletters to the junk folder if they do not find them personally interesting.

This is why it is vital to stay on top of your email marketing campaigns to ensure that all of the content that you send is fresh, relevant and interesting to the people on your subscriber lists.

For more information on spam and effective emailing, please visit http://waystogetnoticed.com/2008/10/13/email-marketing-is-not-spamming-for-a-good-cause/

Over 60% of online business owners believe that targeting email campaigns that contain the ideal combination of content and graphics is the most effective way of advertising their business. More than 20% of customers admit that they are more likely to open a message and make a purchase from permission based email marketing that features something in which they are particularly interested. However, more than 50% of customers surveyed say the email they receive is irrelevant.

It has been said that a picture is worth a thousand words, in the same respect the right email copywriting could potentially be worth a thousand dollars, or more. The words that you choose to include in the emails that you send out as part of your business email marketing campaign will have a significant impact on the type of results you see. This is the reason that professional copywriters are constantly searching for the best words to get readers to make a purchase.

If you want to make sure that the content that you feature in your online email marketing campaign is fresh and interesting to your target audience, you may wish to enlist the services of a professional copywriter.

Professional copywriters have specific skills and can compose email newsletters and marketing messages that are tailored to your specific clients and prospects in the right mindset that will inform the customer that your business understands the challenges that they face and your service or product is exactly what they need.

To find out more information on email copywriting, please visit http://waystogetnoticed.com/category/email-copywriting/

Statistics show that close to 80% of business marketers use email as a means of communication and advertising to their customers and prospects. Just fewer than 40% of businesses interviewed in a recent survey said that their main form of direct marketing is email. This is important because more than 80% of marketers use direct marketing to their clientele.

John Arnold is the regional development director for Constant Contact. For several years, he has been working to convey his email marketing message to the public. John Arnold does not fail to include in his new book any of the extraordinary insight that he possesses of the email marketing industry.

E-Mail Marketing for Dummies is a book that filled with information and will quickly become the most valuable resource of any successful email marketer. The book covers all of the major topics regarding successful email marketing such as building effective email lists, creating email newsletters that customers will remember, email delivery, tips on marketing emails such as frequency and formatting, ideal email marketing articles and message content and tracking your results.

The book E-Mail Marketing for Dummies is a great source of information to help entrepreneurs and business owners of all types improve customer communications.

To read about more ways to improve your email marketing campaign, please visit http://waystogetnoticed.com/category/marketing/

Close to 70% of Internet users recently interviewed admitted to clicking on the “send to spam” button based on what they read in the email subject line. Likewise, 35% of email users say that they decide to open an email message because the subject line peaked their interest.

Now that your are more aware of the importance of the subject line that you use with your targeting email campaigns, it is up to you to come up with subject lines that even your toughest customer will not be able to resist opening.

Here subject lines that participants in a recent study said would give the messages a greater chance of being opened:

• A subject line with clearly stated offer
• A subject line that offers for free or discount shipping
• A subject line that features a well-known brand name or the name of a reputable sender
• A subject line that stirs their curiosity
• A subject line that promises immediate answers
• A subject line that is kept brief
• A subject line that offers a solution to a specific problem
• A subject line that contains humor
• A subject line that features the recipient’s name

If you are interested in learning more ways to amp up the subject line of your email marketing newsletter or sales message, please read one on the informative article featured on this site http://waystogetnoticed.com/2008/09/25/the-importance-of-email-newsletter-headers/

More than 50% of Internet users who responded to a recent study say that they have followed a link in one of the marketing emails that they received simply because the service or product was interesting to them. Of those surveyed, 40% claim that the body copy of the email appealed to their interest, 35% say the subject line is what caught their attention and 12% of the people questioned said that they were influenced by a single image, while 9% say they made the decision to click after they encountered several small images within an email marketing article.

Here is a list of some of the most cost effective email marketing tools that are available on the current market:

• Color Cop helps you decide on the exact colors that you are going to use on your membership website and matches them to your business email marketing campaign.
• TinyURL cleans up long, unsightly web links and makes a smaller URL that will easily paste to your emails without expiration.
• Google Page Creator is a tool that takes all of the hard work out of building an online business and makes it as easy to construct as a Word document.

These are just a few of the available online email marketing tools that are available to you. If you would like to find out more ways to enhance the growth and reputation of your online business with the help of email marketing tool, visit http://waystogetnoticed.com/category/marketing/ for more information.

Holiday email marketing programs are a great way to keep in touch with all of the clients, customers, prospects and affiliates on your business mailing list all season long. The holiday season is the perfect time to get creative with your email marketing plan.

Close to 64% of merchants feel that the ideal combination of content and graphics will attract a great deal of customers to their business. However, only 50% of email marketers create email newsletters during the holiday season that appropriately take advantage of the opportunity to keep the cash flow strong during this time of year.

By having a plan and creating your schedule for your holiday email marketing campaign by November of each year, you will be able to focus your attention on the needs of your customers throughout the busiest season of the whole year without having to worry about the relevance of your email marketing strategy.

If you would like to learn more about effective emailing all year long, visit http://waystogetnoticed.com/category/effective-emailing

Open source email marketing tools are not intended for the novice user. Even though many of them are easy to install, you must still have a grasp on the technology skills that are involved in using marketing tools such as these. There are some well-known hosting panels such as Fantastico and cPanel that already have these tools pre-installed and ready for you to use.

Close to 25% of users on the Internet that were interviewed in a recent study, say that they check their email as soon as they wake up in the morning and more than 30% check their email inbox all throughout the day. Seven out of ten people questioned say that they check their personal email more than three times a day, even when at work. These are just a few reasons why it is so important to use the right tools for your business email marketing campaign.

If you are interested in learning more about using the best email marketing tools available, please visit http://waystogetnoticed.com/category/autoresponders/

The welcome letter that you send to new subscribers on your business mailing list for your targeting email campaigns, may very well have a better chance of being read than any other marketing emails that you send. Studies indicate that welcome letters have a substantially higher opening rate than usual emails. Therefore, confirming that email advertising is one of the best forms of marketing as long as you do it correctly.

In a recent experiment, an email marketing firm signed up for a series of email lists to see how many of the companies would send a welcome letter and take full advantage of the all important first email. Surprisingly, within three days they had only received welcome letters from 55% of the companies at which they registered. Of that 55%, only 36% featured content that extended to include information other than a simple welcome to the program. That means that 45% of these companies totally missed a vital marketing opportunity and 64% of those who took some initial action failed to use the opportunity to its fullest potential.

If you are interested in learning more ways to take full advantage of every email marketing opportunity that is at your disposal, please visit http://waystogetnoticed.com/2008/09/06/profiting-through-email-marketing-lists/

These emails are generally advertisements that we often choose to ignore under the impression that it is a one-time occurrence and we will not be bothered by it again in the future. However, 40% of email users say that they receive marketing emails too often. Studies indicate that more than 20% of Internet users admit to using their “send to spam” button, even if the marketing email that they receive is not quite spam. Almost 40% on Internet users claim that they use their “send to spam” option on a regular basis.

Then, after receiving the email repeatedly, we begin to wonder if we are the victim of some sort of a hoax and visit the website featured in the advertisement. Often these websites appear legitimate and we email the administrator asking to be removed from any opt in email subscriber lists. Too many times, these opt out requests are bounced directly back to us. This is not good, nor legal for that matter.

According to a recent survey, 30% of the email marketers interviewed admitted that they continue to send messages to customers even after they have requested to opt out of their email marketing program.

By obtaining your customers permission and using your email marketing campaign responsibly, you are doing your part in keeping your clients’ inboxes from becoming a haven for junk mail and instead a place where they will find relevant and valuable information through your email newsletters.

If you would like to find out more information on permission based email and other ways to ensure email delivery, please visit http://waystogetnoticed.com/category/email-lists/